Your Strategic Long-Term Wholesale Partner
You build great products. We help grow them online.
Friends and Family Market is an established e-commerce retailer with 10 years of experience and more than $9 million in Amazon sales alone. We build long-term wholesale relationships with brands and distributors, combining strategic purchasing with marketplace expertise to drive lasting growth across Amazon, Walmart, and beyond.
alone
e-commerce
We Invest in the Products We Carry
Our wholesale relationships go beyond purchasing inventory. We invest our capital in the products we carry, then bring our marketplace expertise, supported by AI-driven tools, to every stage that follows—from monitoring inventory flow and planning replenishment to listing optimization, customer feedback, and brand protection.
Our interests are aligned with yours: when the products we carry succeed, we succeed. That shared interest is what turns a wholesale relationship into a long-term partnership.
We purchase inventory with our own capital and commit to the products we choose to carry
We actively manage the products we carry throughout their marketplace lifecycle
We use our multi-channel marketplace experience to drive lasting growth across Amazon, Walmart, and beyond
More Than a Purchase Order
Managing the products we carry is part of the job. These are the capabilities we bring to every product line.
Listing Creation & Optimization
We build product listings and keep refining them so your products are presented accurately and found by the right shoppers.
Customer Review Monitoring
We monitor what customers are saying to identify product concerns, listing issues, and opportunities for improvement early.
Issue Identification & Resolution
When a product or listing issue appears, we identify it and address it rather than letting it sit.
Inventory Planning & Management
We monitor product movement, plan replenishment, and manage stock levels to support continued marketplace availability.
Brand Protection
We work to keep your brand represented the way you intend across the channels where we sell.
AI-Assisted Operations
We use AI across our daily operations to monitor listings and inventory continuously, surface product and listing concerns earlier, and act on them faster than manual review allows. The judgment stays with our team.
Four Major Marketplaces,
One Partner
We sell and manage products across major e-commerce marketplaces, giving our wholesale partners broader reach through one experienced retail relationship.
Built for Long-Term
Wholesale Partnerships
We work with brand owners, manufacturers, distributors, and wholesale suppliers who want an experienced e-commerce retailer and a reliable, long-term purchasing relationship.
Brand Owners
An experienced retail partner to grow and manage your products across online marketplaces
Manufacturers
An established wholesale buyer with proven marketplace experience
Distributors
Reliable purchasing relationships with an experienced multi-channel retail partner
Wholesale Suppliers
Lasting purchasing relationships across product lines, catalogs, and new opportunities
Let's Talk About Your Products
Tell us a little about your company and the products or catalog you'd like to discuss. We'd welcome the opportunity to learn more and explore a potential wholesale relationship.
- Long-Term Wholesale Partnerships
- Strategic Purchasing & Marketplace Expertise
- No Retainers · No Management Fees · No Service Fees